First of all, you need to come up with a problem or challenge that you want to solve. Look around - what problems do you or people in your surroundings encounter? When you've located this and narrowed the problem down, you need some techniques to find a solution to the specific problem. This might be through ideation!

What is ideation?

It’s when you come up with solutions and/or concepts that fit a problem or challenge.

What do you do when you ideate?

• You combine your conscious and unconscious mind.
• You focus on quantity over quality.
• You don’t stop at the obvious.
• You focus on novelty over relevance.

The ideation process is not a one-time thing in innovation, nor in startups: it’s recurring!

How do you facilitate recurring ideation?

Empathize → Define → Ideate → Prototype → Test → Learn

And then you do it again!

You need to figure out your known facts and acknowledge your assumptions. You need to verify your assumptions and ask questions. In order to build on to, change, adapt or reject your idea you need to get to know it well – no matter how young or old it is.

If you need guidance in your ideation or have questions, don't hesitate to reach out to us.